3, pp. 85-104. The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). Rihova, I., Buhalis, D., Gouthro, M.B. Regarding fandom, this is the fan interest, whose depth or psychological connection (PCM) defines the intensity of fan practices. to incorporate the statistic into your presentation at any time. "Largest music festivals in the United Kingdom in 2019, by audience capacity." As soon as this statistic is updated, you will immediately be notified via e-mail. The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. The main questions in her current studies are intertwined with the cultural, social and economic impacts and long-term effectiveness of creative productions, particularly in the context of arts and cultural events and festivals. Use is, however, only permitted with 326-338. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). But the music festivals that have achieved a cultural cache are unlikely to recede from relevance anytime soon. Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. The aspect of combining fandom and career development has been studied in the framework of serious leisure in football fandom (Jones, 2000) and rock n roll fanatics' festival participation (Mackellar, 2009), but according to our knowledge not in the context of music festivals in general. His Neighbors Sued Him, The Secret History of the Shadow Campaign That Saved the 2020 Election. Campers organized activities like football and frisbee and all kinds of drinking games (Pekka), which made socializing and getting to know each other easier. They made friends with other festival fans and met them at festivals in Finland and around Europe. 23 No. (Eds), Consumer Tribes, Elsevier, Amsterdam, pp. 14 No. Pauli started to prefer festivals abroad after his first visit to the Sziget festival in Hungary was so inspiring. The purpose of the present paper is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. Each year, the company offers a Festival Passport that gives audiences access to more than 100 festivals starting at $999. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study (Kim, 2004; Mackellar, 2009). Month Held: September. The practices related to frequent festival attendance include social practices, knowledge and skills development as well as appropriate behavior. Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph]. 4, pp. Rather, the fandom meant enjoying the music, the overall performance and sense of belonging with other fans. This is apparent particularly in the context of large rhythm music festivals (Nordvall and Heldt, 2017; Kinnunen et al., 2019a). 16 No. The music festival attendance in France has strongly increased from 2017 to 2019. The meaning of music was exceptionally high for them and part of their identity. You only have access to basic statistics. This bulletin provides an overview of the demographic profiles, patterns of festival attendance and drug use, policing experiences and help-seeking behaviours of 5,155 Australian music festival attendees surveyed in late 2018. Interviewees' background data is summarized in Table 2. Kinnunen, M., Honkanen, A. and Luonila, M. (2021), "Frequent music festival attendance: festival fandom and career development", International Journal of Event and Festival Management, Vol. It becomes a part of the culturenot just another event.. Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B. There were three female interviewees (Sofia, Nina, Maria) who were fans of a certain artist or a band, and followed them at festivals but typically only inside Finland: Next Friday we'll attend I think it's the 90th gig of Stam1na [] The aim is that next year I'll reach 100 gigs because it will be ten years since I saw them for the first time. Large corporate live music promoters, such as Live Nation or AEG Live, have, in recent years, acquired hefty controlling stakes in some of the countrys biggest festivals. For arts or cultural festival attendees, it's a 12% difference. Learn more about how Statista can support your business. (2008), Does Gender Influence Online Survey Participation? Bahl, who organizes the annual punk and rock Four Chords Music Festival in Pittsburgh, says the influence has grown to a bubble that will soon burst. (Ed.) 0000002272 00000 n
Strategically, frequent festivalgoers should be considered as crucial stakeholders, who might mobilize the co-creation of a sense of community or festival brand. Her focus areas are festival audiences and their experiences. 3, pp. Getz, D. and McConnell, A. more active and less active sport event participants in Getz and Andersson, 2020). In the U.S., over the past five years consumer spending on live entertainment has grown 7% annually, providing strong structural tailwinds to drive increased demand for concerts globally. Today we'll learn some cool facts about 10 of the largest EDM festivals in the world and rank them by their average daily attendance. Statista offers daily infographics about trending topics, covering:Economy & Finance, Politics & Society, Tech & Media, Health & Environment, Consumer, Sports and many more. Motives for participation might change through time, starting maybe from curiosity, friends' initiative or interesting programs and ending in the need for positive and emotional experiences that increase well-being and help in coping with everyday life (Getz, 2008). Motivation changed with expertise: for instance, festival fans wanted to maintain the aspect of novelty (Getz, 2007; Getz and Andersson, 2020) by visiting new festivals in different locations. 2019. Attendance at the 2019 event, which took place Aug. 1-11 was 1,226,000, topping the previous record of 1,196,000 set in 2017. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study, and festival attendance as part of music tourism is an under-researched area. 106, pp. 18 No. Photo Credit: Carlos Alfonso One week following the. Singapore. Getz, D. (2007), Event Studies: Theory, Research and Policy for Planned Events, Elsevier, Amsterdam. (2003), Music preferences, personality style, and developmental issues of adolescents, Journal of Youth and Adolescence, Vol. 2, pp. Getz, D. (2008), Event tourism: definition, evolution, and research, Tourism Management, Vol. So that model is super integral as to why artists and agents are focusing so hard on music festivals.. Putting on a festival is a challenge, between having to pay artists enough to secure their performances, needing to sell a certain number of tickets in order to be successful, the additional costs of insurance and the risks of bad weather. Since they are aware of their role in the co-creation of the festival atmosphere during the event and beyond, they should be considered as crucial stakeholders in the production networks of festivals and posited as co-producers in these networks. D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. Bryman, A. Strategically, through the social practices mentioned during, before, and after the festival, frequent festivalgoers have the potential to be actors in the production networks who mobilise the co-creation of a sense of community (Rihova et al., 2018) or festival brand (Suomi et al., 2020). 43 No. please include a backlink to the respective infographic URL. The major weight was on the qualitative data and methods. Patience, on the other hand, was needed since festival attendance involved lots of queuing and waiting. The interviews lasted from 40 minutes to 1 hour and 10 minutes (on average 51 minutes), and the total length of all the interviews was 6 hours 48 minutes. Pink is the number one touring artist of 2019 worldwide with a tour gross of $215.2 million. 52 No. You only have access to basic statistics. Professor PhD. Packer and Ballantyne, 2011) and helped in coping with the everyday life (Maria). The Music Network Splendour in the Grass 2019 generated a record attendance of 42,500 and a record number of brand partners. The purpose of the present study was to find out how festival fandom and career development were involved in frequent music festival attendance. For example, Pori Jazz (organized in mid-July) attracted 350,000 and Ruisrock (at the beginning of July) over 100,000 visits in 2019 (Finland Festivals, 2020). Due to varying update cycles, statistics can display more up-to-date 2, pp. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. Sofia, on the other hand, set targets for her festival attendance. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. He notes that the majority of the touring schedule for a band like the Offspring, which played Woodstock 99, now consists of festival performances. and Burland, K. (2013), Listening to live jazz: an individual or social act?, Arts Marketing: An International Journal, Vol. State of Play 28% are likely to mingle with their tent neighbours Festivals bring together people from all walks of life. Fandom, on the other hand, has been studied in the festival context as fandom of an artist or musical genre, not as fandom of festivals, even though Rihova et al. Currently, you are using a shared account. 16 No. (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. 0000000016 00000 n
internet, telecommunications and consumer electronics 46 No. Due to non-normality of variables, Spearman's correlation was chosen to assess the relationship between the number of festival and small concert (club, restaurant) attendances during the previous year. Music festivals are important platforms for live music consumption offering shared musical enjoyment, social interactions, and the sense of community (Kelly et al., 2014) that produce socially extended emotions (Wood and Kinnunen, 2020) and long-lasting memories (Manthiou et al., 2014). 6, pp. The nature of the festival makes it the odd one out on this list, since it takes place over the course of two weeks and not just one or two weekends. (March 3, 2020). For individual content and infographics in your Corporate Design, Jul 2019. The relaxed attitude was necessary to enjoy the festival and to keep oneself and others in a good mood. This was thanks to a rise in the number of people going to. Fandom, on the other hand, includes a personal relationship with the fan interest, a collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), acquisition of knowledge about the fan interest, as well as a specific code of conduct within the fan community (Jones, 2000). A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivals finds that most value experiences: 57% of respondents said they. This action might justify the festival's existence by empowered legitimacy through frequent festivalgoers' subjective contribution to the production (see Luonila et al., 2019), and foster attendance motivation among new festival audiences. This statistic is not included in your account. D. ( 2008 ), event Studies: Theory, research and for., A. more active and less active sport event participants in getz and Andersson 2020. 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