Natalie Hitchins, head of home products and services at Which? Entertaining now on the app. Previous baskets were based on a comparison of branded products only, but we listened to feedback from Which? Asda, at 165.42, was by far the cheapest of the traditional supermarkets. The discount supermarket was just 34p cheaper than its nearest rival Aldi for our trolley of 45 branded and own-label groceries. Waitrose actually has a Tesco price match on branded products. Shoppers at Tesco, once known for its value, would have paid 129.31 for the same basket of goods that's more than Waitrose (127.97) making it the second most expensive supermarket in January. Lidl came top for five months and, for one month, the two discounters were tied. Asda (Asda.com) cost the least with this trolley of groceries, continuing its streak, which started in January 2020, as the cheapest traditional supermarket. It offered the lowest price for 18 of the products included in the study, such as Heinz Beanz & Sausages and little gem lettuce. A bag of maris piper potatoes was also 1.25 more expensive in Waitrose than Tesco, whilst a bag of penne pasta cost 75p more. We also compared a super-sized shopping trolley packed with 167 items (the original 85, plus 82 more). Get 20 off your first shop. Waitrose completed the top three with 75% but, like M&S, suffered lower scores on value for money. Something went wrong, please try again later. We track the prices of up to 200 branded and own-label products every day over the course of a month to work out the average cost per item, then add those averages up to get a trolley total for each retailer. Of this, 20 to 25 euros go to food, less than 10 euros on public transport and about 35-100 euros on accommodation. Waitrose was consistently the most expensive supermarket across the year, with a basket of everyday items costing . Create an account to follow your favorite communities and start taking part in conversations. It's official: Tinnies are cool - and here's our pick, from cocktails to bubble tea Waitrose was 45.43 more expensive than Asda, coming in at 408.72, on average, for the same trolley of groceries. Overall, Waitrose was 9 more expensive. Lidl was crowned the cheapest supermarket in December 2021, with our range of 22 groceries costing an average of 23.29. Why? We also compared a larger trolley of 65 groceries, made up of the original 21, plus 44 more. The contents of our trolley vary from month to month and might include anything from Andrex toilet paper and Lurpak butter to own-label bread and Heinz baked beans. It was just that bit smaller and looked more High Street. The same shop at Waitrose was 99.46 on average, meaning it was 25.23 more than Aldi. It's worth the membership cost if you're taking full advantage. This website uses cookies. Waitrose was a huge 41.13 more expensive than Asda, coming in at 384.51 on average for the same trolley of goods. Asda was the cheapest of the non-discounter supermarkets, coming out on top every month across 2022. Answer (1 of 4): Without any doubt Waitrose is the best in the UK. Basket prices earlier than March 2020 are based on a different methodology and aren't comparable. Here are our top tips on how to cut the cost of your food bill. 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It cost 331.81 on average for our big trolley shop, beating the next-cheapest Morrisons (350.69) by 18.88. As well as analysing prices each month, we do a whole-year look each January and, according to our analysis, Aldi was the cheapest supermarket in 2021. comparison analysis. Use Favourites. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. Product quality Whole Foods, to me, generally offer better quality products between the two, particularly for products revolving around ethical living. I tend to mostly end up at Morrisons because I can walk there, but I'll do weekend trips to Waitrose. Meanwhile, the same or equivalent items from the priciest supermarket Waitrose would have cost 34.79 over 10 more. However Tesco may be more expensive than Waitrose on certain products according to a recent report. Across the seven months that Aldi was awarded 'cheapest supermarket of the month', the average difference was 1.59 compared to Lidl. Most of this is based on online prices, but for Aldi and Lidl (which don't sell their full ranges online) we send fieldworkers out to stores to see how much each item costs each day. Lidl was the cheapest supermarket for March 2021, with our trolley of 20 items costing 22.48. But when it comes to more processed products, the price difference is larger for two reasons: 1) Waitrose in general doesn't do very poor quality highly-processed crap, so it lacks the kind of products that would be the bottom of the price . Waitrose is more expensive than competitors, but as other supermarkets catch up on quality and introduce new ranges, the price differential remains high. Visiting the only Waitrose in Merseyside where there were three types of crab meat, oils that cost more than 20 and spices you may never have heard of liverpoolecho Load mobile navigation News Heinz is still one of the UK's favourite ketchups, but is more expensive than all other brands tested (Image: Loop/PA Wire) . M&S. Steak Shortcrust Pastry Pie, 200g, 2.10 . It cost 355.34, on average, for our big trolley shop, beating the next cheapest, Sainsbury's (366.83), by 11.49. We used to only include branded products in our trolley. It was 21.22 cheaper than the most expensive supermarket, Waitrose. Elsewhere, the pink lady apples at Waitrose were 2.50, but at . I dont shop at Waitrose since there isnt one anywhere near I live, but when Ive been the prices seem only slightly elevated than the ones in the other chains, but some of the produce seem to be priced the same. This is the third time in a row that Asda has topped the table for the most affordable weekly shop. On average, shoppers would have paid 21.61 for our trolley of 18 items at Aldi. They are more expensive than some of the budget . Aldi won our 'cheapest supermarket of the month' title six times last year more than any other supermarket. Waitrose is a high-class chain of stores in the United Kingdom and mainly deals in food products and grocery. This time Asda beat Morrisons by some distance, rolling in at 151.22 compared with 159.96 at Morrisons. Trade magazine The Grocer looked at the price of everyday items in the six leading chains to work out who offers the best value. but it's just too expensive to be more than an occasional treat unfortunately! Theres even less posh twats in there now because they all go to whole foods. The partnership bought Waitrose in 1937. I don't live near one but I visited one for the first time the other week. Asda started 2020 as the cheapest supermarket in our monthly price comparison, with a basket of 62 grocery items costing 121.11. The same or equivalent items from the most expensive supermarket, Waitrose, would have cost. 2.3 million households estimated to have missed bill payments in January, Supermarket pricing review launched after Which? We also compared a fuller trolley of 87 items, comprising the original 19, plus 68 more. Our analysis included everything from biscuits and bread to tissues and toilet roll. Their bread is an order of magnitude better than Tesco or Sainsburies. > Compare the best investing platform for you. I do my weekly shop in Waitrose, and we're not really rolling in money. The same or equivalent items at Waitrose cost 29.77. Waitrose has a very loyal following of more affluent customers who much prefer the shopping experience there. They block aisles, walk in front of you, turn randomly, block shelves and allow their children to run wild. The same shop at Waitrose was 99.40 on average, meaning it was 23.79 more than Aldi. Ocado therefore may not be as expensive as you may think on everyday own brand items. We tracked the prices of 77 popular products sold in the six online supermarkets across 2018, and, for the second year in a row, Morrisons was the cheapest. In percentage terms, the same 20-item shop came in . Aldi and Lidl were not included in this larger-scale analysis, due to the smaller and frequently changing range of branded goods they sell. We compared 48 popular groceries, including own-label and a small number of branded items. You can't pick out items yourself. ", In addition to a price comparison, the survey also tested the store chain rivals on their service levels, on-shelf availability of products and the overall shopping experience, Get email updates with the day's biggest stories. For this trolley of groceries, Asda was the cheapest at 157.41 and Waitrose the priciest at 183.51. In the analysis of 20 goods, which includes Aldi and Lidl, groceries with some of the biggest price differences include own-label large free-range eggs, which had a difference of 1.15 between Lidl and Waitrose, and own-label rocket, which had a difference of 86p. Our 18-item basket cost 23.55 at the discounter. The priciest supermarket was Waitrose, costing 22.49 more than Asda for the same or equivalent items. Asda was also the cheapest supermarket for a super-sized trolley when we checked in July and August. Aldi was the cheapest supermarket in March. HMRC says you can claim tax relief for the whole of this year and backdate for 2020/21 too - here's how 'Unrelenting' rise at the pumps: Fuel prices increase for a FIFTH month in a row with petrol now 12p-a-litre more expensive than the start of November, Has your home become a goldmine? To put these findings to the test, I went to my closest branches of the two supermarkets - which both happened to be in Bodmin, less than a mile from each other - to do a food shop of my own. This included more branded items, such as Dolmio bolognese sauce and Fairy Platinum washing-up liquid. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. I also really liked the salad bar. 00:01 GMT 09 Apr 2021 The fresh bread and cake section was also good.The range of soap and bath gel was good. While the rankings changed slightly each month, Morrisons was still the cheapest for six months of the year. Trade magazine The Grocer checked out standalone forecourt convenience stores owned by the Co-op, M&S Simply Food, Morrisons Daily, Sainsbury's Local, Tesco Express and a Little Waitrose. At 136.31, Asda (Asda.com) was the cheapest traditional supermarket of the month, charging 4.65 less than its nearest rival Sainsburys (Sainsburys.co.uk) at 140.96. This means that Asda was the cheapest 'traditional' (or non-discounter) supermarket every month in 2022, as well as January 2023. I often go for small items like bread and milk. This may include adverts from us and 3rd parties based on our understanding. Not going full 'artisanal', but stuff like Jackson's Champion range. You don't go to Waitrose for Heinz beans or HP Sauce unless you're rolling in it. This was the third month in a row that Aldi has won the battle to be named cheapest grocer. Group products and services. In calculating the costs for a basket of 20 goods or a trolley load of 85 items, Which? However, the downside was that, as Aldi and Lidl primarily sell own-label items with just a small supplementary range of branded goods, they couldnt be included. 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