Barron’s named electronics retailer Best Buy (NYSE: BBY) … The success of the decision-making process lies in one’s ability to analyse the situation (problem statement), antecedents of the behaviours and related risks and opportunities. Various philosophers have discussed how to approach moral decisions, including Kant, Aristotle and Jeremy Bentham. Improving decision making skill will come from the learning gained from the experience. Strangely enough, he saw a hand pump. These are by far and away the most common and when many people think of decision making, they typically consider some kind of rational model. They collect information, statistics, and details, analyze trends, see the pros and cons before making a decision. The condos were gorgeous. They do not recognize these triggers and events until they are interviewed. Suddenly there was magic, and all the sub staff started to work with the officer. Is it sheer luck or simple logic structure enabled him to make such a complex decision? Specs aren’t the root reason for someone to make the purchase. For example, when applied to investing, you’ll need to guess at the likelihood that a stock price will drop—and how far it may drop in that scenario. Customers don’t tell you “why” they bought a product. A tired man was walking through a desert. There was a map on which the next location of getting water was pointed out, which was far from the hut. An outcome presented as a gain is much more favorable as the same outcome framed as a loss. The company finds new ways to innovate and solve complex problems through these types of interviews. What do causality and these leading events have anything to do with conversion? That’s the anxiety of the new solution. That’s top of mind answer. ORDER HERE A PLAGIARISM-FREE PAPER HERE. Dreams have been described as dress rehearsals for real life, opportunities to gratify wishes, and a form of nocturnal therapy. What a blessing! Suddenly, he saw a hut. Often times, multiple choices are presented, but it isn’t clear if the best decision is choice #1, choice #2, or some other choice not considered at all. Whether you're changing careers, moving, or ending or beginning a relationship, making a big decision about your life can be scary, and you might … I share my thoughts and ideas to 30k marketers every week. Why? Because decision-making is not always a cut-and-dried process, though, you might not have recognized what you were doing. This decision is depicted with a … 6 Post-Purchase Strategies that Improve Customer Experience (with Examples), Revenue Marketing: Strategies you can use to close small and large deals, Customer Retention: 5 Powerful Strategies That Guarantee Growth, Abandoned Cart Emails: Using Psychological Principles To Influence Customers’ Decisions, The Mighty Product Page: Rethinking Product Descriptions. Each decision tree has 3 key parts: a root node; leaf nodes, and; branches. Example 1: The Structure of Decision Tree. To get to that root cause and most likely emotional and social reason. Sustainability Consulting, Advisory, Research and Training. Once we find out multiple options, a rational decision has to be taken. For example, after seeing several news reports about car thefts… Even if you do not yet have management experience, you probably have made decisions in a professional setting. ABB is one of the best examples of it. Identify a faulty machine as the source of disruption in the production process. This decision-making style is somewhat predicated on your ability to estimate the percentages of various outcomes. In real life, decisions made by individual are easily deviated from the judging criteria, showing the behaviors of bounded rationality. The hut was abandoned. 3. The example below is an example of two car ads, one that highlights the specs: meh. You can ask a customer why they bought the drill, and they may rattle the specs. The framing effect is a cognitive bias in which people make decisions based on whether the options are “framed,” or presented, as losses or gains. That’s the push of the situation. Often we ask ourselves what is decision making and how we can make the ‘right’ decision? The first thought, then the events that caused and propelled them to finally make that decision on that specific day. Your car is old and is breaking down, or maybe your friend is driving a new car, and you feel a social pressure to match him. Would that meet his thirst? Decision making in management practices plays a very vital role in individual and organisational success. Again, it would be an event that would push them further. In any case, he had to take a risk – sooner or later. The customer starts by saying that the purchase happened on an impulse. Simon indicated that “the bounded rationality is a property of an agent or a person who makes decisions that behaves in a manner that is nearly optimal with respect to its goals and resources. Understanding the progress making factors will help you become a better copywriter. Since last week, everybody is making great decisions now, right? An informed decision is always better than an instant decision. The story on decision making provides an insight into our thinking process. What’s our cost of confusion and value of clarity? Here’s an example of someone’s first thought back in 2018, figuring out how to become a better gamer and what is entailed. There is no such thing as an impulse purchase. They invited all the nearby organisations for participation. The theory is by asking why, then why, and so on, you can get to the root cause and reason. “People don’t want to buy a quarter-inch drill; they want a quarter-inch hole.”. It is time to think. Ok, I can stop dreaming. Now, of course, a tweet tells you half the story, but you will see the progression. He understood that the magnetism of the solution would be that much stronger. This customer referenced “the lady” and what she has been investing in. In this case I assume that one of them will always be red and one of the green, and there is 50% chance of the outcome. The magnetism of the new solution: It was a 1500 ranch condo brand new construction  – 2.5 baths two bedrooms. This story on decision making reminds me of a real-life situation. Unexpectedly, he noticed a bottle of water in the corner of the room. When you look for a drill, for example – companies are generally competing over specs and ignoring that emotional and social reason. In real life, most decision making takes place in the absense of complete information. Well, when they interviewed some of the couples that did move, they understood that a driving factor for them was that “so and so” died, and the move was that much harder for the spouse that was left. Please develop 3-5 minutes educational presentation offering the trainees insight on:Managerial Epidemiology and Decision Making in Healthcare Essay. But you have so many memories in your old car, and it’s always been there for you – that’s the habit of the present. Types of Decision-Making Skills . Event 2 is when that product or service need is crystallized in the customer’s mind – moving them to from passive to active looking. For those decisions you’ve made before, you might … I can cross it one way or the other. Some of the techniques of group decision making are:-1. He could not believe his eyes. His gut feeling dragged him to that corner. Moreover, he added under the instruction, “Believe me, it works.”. It was written, “Use this water to start the pump. They don’t recognize the deep exact reason behind their decision. Uncertainty of the result gave birth to confusion in his mind. Yes, it was the right decision taken by the officer at the right time when the time was a constraint and the best preparation was required. The example below is an example of two car ads, one that highlights the specs: meh. That single bottle of water might be used to satisfy his immediate need and suffer later or to meet the immediate and long-term expectations both. You can’t improve decision making and execution in a company without looking at the entire organisational system. When a woman was asked why she purchased a shirt with the words “You are Strong” on it, she first said it was an impulse purchase. Design Thinking Enabling Change Management, Public Training on Presentation Skills by Consultivo Academy, Essentials of HR Legal Compliance Training programme | Consultivo, Managerial Effectiveness Training Program | ICC | Consultivo, Management of Contract Labour | Training: ICC & Consultivo Academy, Public Course on Problem Solving & Decision Making by Consultivo Academy, Workshop Session on Skill Development in Mining Industry, Essentials of HR Legal Compliance – Training Programme, Consultivo delivers Thought Leadership Speech on Training & Business Excellence. He drank it like a thirsty crow, refilled the bottle and corked it as per instruction. Now, if that same person was driving, and suddenly the car broke down – that event, it could be a trigger to push them closer to making the decision. But if he chooses to follow the instruction of the paper and that didn’t work, he would simply die. Decision Making Process a Practical Example 2. And the other that is talking and displaying class and those emotional reasons that may impact a person’s decision. They wouldn’t have to worry about gutters and what not. Two real life examples of Phase I Risk Based Decision Making Oct 26th, 2010. Phase I means that a preliminary decision is made based on Risk Prioritization alone. What goes into the decision making process of buying a new car? Should I lease, rent, or buy? He stopped and thought for a moment. The general idea here is to weigh up the pros and cons, and work out the most sensible, logical option. Effective decision-making examples have many colors based on perspectives and scenarios. Why? Causality is almost always emotional or social. Making a good decision is a crucial skill at every level. “Customer insights can ripple across an organization and be interpreted differently by different parties. The in-charge deputed many people to do various activities. Once you have an estimate, you can reasonably estimate the EV of your investment … Looking back from his future, Antwon tells the story of how, at age 12, he made a life changing choice using Decision Quality. Best Buy’s Commitment to Sustainability. That makes the EV of your decision $45 ($30 + $30 – $15). “Customer insights can ripple across an organization and be interpreted differently by different parties. I married to save face in the sixties. One of the projects he worked on was as a VP of marketing for a construction company. The in-charge of the airport was very enthusiastic and dynamic personality. The new car has impressive specs. And asking why, many times, gets you top of mind answers. It’s the first step in any marketing activity we conduct. Discuss your answer to the question concerning this scenario: A man who escaped a fire in a skyscraper told a newspaper reporter, survived because I used the information about making decisions I learned in business school. A new theory aims to … 1. This real-life story on decision making will help you to understand what is problem-solving and decision making in management practices. I was engaged and wanting out of the engagement, but married to I would be a divorced mother and not an unwed mother. You can begin to understand the “why” through the tradeoffs customers make during their decision-making process. The in-charge of the airport was very enthusiastic and dynamic personality. But, in that case, he would not be able to carry along any water on his way ahead. blog feed to have future articles delivered to your feed reader. That’s why understanding the context and circumstance that leads to, The Counterintuitive Path to Brag-worthy Product Page Optimization, The State of Visual Search – Statistics and Trends, 10 Ways to Increase Conversions In Your D2C eCommerce Store, How D2C eCommerce Brands Can Engage With Customers. I can choose two routes as you can see on the attempt to draw an image to the left. A. Summarize the article and Explain the main issues, maximum 600-700 words. Understanding the timeline is a gamechanger. Still keeping a ray of hope in mind, he was moving forward. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues. Common falacies in decision making: Some decision making can be difficult. Create a set of potential solutions or responses. Forget not to refill this bottle and re-corked it properly.” Out of curiosity, he turned the paper. There he saw a piece of paper under that bottle. Consultivo is an independent sustainability consulting firm with 100+ solutions across the value chain. Was that a mirage? Then his heart skipped a beat. To his great delight, cool refreshing water came out of the pump in a glug-glug noise. He was slackening his pace but couldn’t afford to stop. Or, for example, that person went to a friend’s home and noticed that their friend had indeed bought the same car they were considering. He felt helpless and thought he would certainly die if he could not meet his thirst. Everything was jeopardised. Creativity of constraintsis the idea that well designed initial constraints … Making a decision has never been a mindless habit. I was starting my agency and one client was … He introduced us to the concept in the first place. That is the magnetism of the new solution. She starts to look – passively, meaning getting advice, seeing what people think, before she does the real work. Every time it’s a conscious effort to achieve higher rates of success. Workplace decision-making skills example. But when it came to the trivial activities like cutting of grass and making the ground ready, the staff members were reluctant to do so. But his over-excitement soon came down when he saw no water coming out from it. Write your opinion and provide real life examples about improving decision-making and problem-solving skills from management view, maximum 300-600 words What is the best car for me? So although the customer found this “new method” without the mixer to make the sounds more unified and controlled, she still has the mixer in mind. decision-making plays a pivotal role in all organisations. The in-charge thought for a while and changed his uniform and with a grass-cutter, he himself went out to cut the grasses. You give greater credence to this information and tend to overestimate the probability and likelihood of similar things happening in the future. Know When It's Time to Quit (Anything) Finally, even if you've made the best decisions possible with … Decision Making Process Model in Real Life Marketing - Essay Example. … Toyota created this infamous 5 Why’s method. Then he watched the room carefully. So they started interviewing, and they understood the anxieties : Don’t forget about the habit of the present: Push and magnetism need to be stronger than Habit and Anxieties for people to make progress and change. Events often are triggered by people doing or using that thing that has been in the back of your mind (the first thought). Companies are competing over the color of a drill, the power, the specs –  rather than the emotional: “hanging up that beautiful family picture.”. To propel other potential customers to make the decision faster. He can simply drink that bottle of water and save his life instantly. Availability Bias. His goal was to attract more people to purchase the condos they offered. or,receive weekly updates No one was there. ABB, which eventually bounced back under the chairmanship of Jurgen Dormann, is one of the main examples. Causality is Social and Emotional “Customer insights can ripple across an organization and be interpreted differently by different parties. Availability Bias is the tendency to let an example that comes to mind easily affect … Delphi Technique 2. If you understand those causes, you can use those words…. As a result, you might judge that those events are more frequent or probable than others. A brainstorming session to generate potential names for a new product is the convenience. No matter what type is the decision tree, it starts with a specific decision. When tough decisions arise, I take the time to weigh the pros and cons of the situation and make a decision that has the least negative impact … These models often involve plugging information into a graph or chart. In everyday life, we have to take our own journey and make our own decision. Our good friend Bob Moesta of the Rewired Group does Jobs to Be Done for a living. She knows this is the best way to achieve a better sound. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. Do I really need to commit to a monthly payment? Various techniques have been developed in the area of decision-making which have made the decision-making process more rational and scientific. Why they need to know about Managerial Epidemiology (offer minimum one real-life example… By digging a bit further, the interviewer was able to figure out: The shirt was a homage to all that she had been through. Risk Based Decision Making. Gathering his last drop of energy, he reached the endpoint. The Art and Science of Converting Prospects to Customers, The people they were targeting with the new development had. They conveyed that it was not a part of their regular duty. This information usually includes facts as well as assumptions. They would have a cleaner home since it’s smaller and easier to maintain, This is the place they raised their family in. And again, very often, there are those events that happen in people’s lives that push them further. You text a friend, who supports the politician, and she thinks the article completely vindicates the politician. For example, before accepting a job offer, a job seeker browses through the company website to … Event 1 references that first experience that clarifies that need or want even further. 4.4 Fourth Example of Decision Making in Risky Condition. Read a brief overview of areas where financial accounting helps in decision making for investors, lending institutions, and business managers. Voting staff expanded retail hours to gauge impact. So what was that? When you are trying to make a decision, a number of related events or situations might immediately spring to the forefront of your thoughts. Examples of moral decisions can range from large quandaries like whether to legalize abortion or go to war, through to everyday decisions like keeping money found in the street or using a neighbor's Wi-Fi without them knowing. Let’s explain the decision tree structure with a simple example. Notice her use of the word “mixer” in bold. Why? I often have to walk from a parking lot to the shops in the city where I usually shop. Join to get interesting insights right in your inbox! He controlled the emotion, applied his reasoning, and opted for the second choice. 6 Top eCommerce KPIs You Should Monitor For Better Conversions. They’ve gone through a purchase journey – may be faster than others, but they have. An example of a decision made under risky condition would be, for a manager of a medical research company, the decision of whether to spend RM 10 million on the research and development of a new technology on surgery equipment. Once they hosted a sports meet in the residential complex of the airport. by email: Hi, I'm Ayat Shukairy — co-founder of Invesp. His hands were shivering, he closed his eyes and stayed praying. He wondered if he was just hallucinating. That’s why understanding the context and circumstance that leads to JTBD research is so important.”. Why? After all, he had lost his way as well. If I cross what would be a left move on the picture, (route 2) then I can walk almost to the shop and then I have to cross another … What should he do now? North East of India is the land of seven sisters and there was a small airport surrounded by small hills & tea gardens on the bank of River Barak. In reality, people go through several events that lead up to their decision. Not a further drop of water was with him anymore. Partnering in your journey towards Sustainability. We would like to show you two examples of Phase I Risk Based Decision Making. Provide three real-life examples of problems for which it would be helpful to go through the problem-solving stages. Effective problem solving & decision making in the industry – Enabling you to meet the requirements to improve through corrective actions. 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If you would see these condos, you’d want to move. t was a hot sunny summer day. decision making in daily life, showing through simple examples from everyday life; b) Elaborate a first prototype, where one of the main tasks is to identify the users of the final product, This customer thought that his purchase decision was on impulse – digging deeper, he was ready to make this decision more than anyone else. The people they were targeting with the new development had several “Pushes:”. Efforts have been made by the social scientists to develop strategies to make group decision making more and more effective. That’s what we learned from this story on decision making and it helped in problem-solving. This is the neighborhood they’ve been in for 20+ years. She is further justifying making the purchase. The better approach is to ask “when” and walk them through the experiences that led to the decision. He also refilled his containers, rested a while, and started his journey once again with a smile on his face. From the parking lot I start by having to cross the road at a t-junction. Marketers say, well, ask the five whys: Why do you need this? We’ll cover how framing effects impact your decision making and look at framing effect examples. INTRODUCTION Company: (Automobile Industry) Porsche Automobile Holding SE Founder • Ferdinand Porsche (in 1931) Owner •Porsche Family & Qatar Investment Authority (10%) First two decades, the company built Volkswagen Beetles of Germany citizens and tanks and Beetles for the military. My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Confirmation Bias Examples in Real Life Imagine that you read an article about a political scandal, confirming everything you thought about a politician you dislike. Just because someone tends to purchase suddenly doesn’t mean they are making those decisions impulsively. A few of mine were almost deadly. Should you keep a client that you can’t give results to? Also, no one else who would turn up there will get a drop to save their life. B. And the other that is talking and displaying class and those emotional reasons that may impact a person’s decision. The process facilitates us to be rational – morally and emotionally. There are usually a series of steps involved and these are done one after the other. You see hundreds of car ads, but you never really notice them until you’re looking for a car. Actually, decision making in management or in our personal life is a process as well as interpersonal skill, which should be nourished. A few days later, after uncovering that “new method,” she bought the mixer to make things even better! If you enjoyed this post, please consider subscribing to the Invesp Cite this document Summary. Just because something is “inexpensive” doesn’t mean it’s an impulse decision. A talented football player, facing academic challenges and opportunities for trouble, gets decision support in making a crucial decision to go to boarding school far from home. Often, shortcuts are taken. North East of India is the land of seven sisters and there was a small airport surrounded by small hills & tea gardens on the bank of River Barak. After speaking to hundreds of customers, I’ve become well versed in understanding how to root out the causality that led to a purchase. Applying both intuition and reasoning, decision making can be nurtured. Put aside convention, unwanted advice, and judgments from others and believe in yourself. Creativity of Constraints. The first thing Bob did after hearing this piece of information was put the ad for the condos near the obituaries section in the newspaper. A first thought is when the customer gets the idea planted in their head that this product or service is something that they need or want. Customers are triggered by various events that will result in the purchase. I’ve heard it from a very senior airport manager. “ mixer ” in bold likelihood of similar things happening in the purchase happened an. And displaying class and those emotional reasons that may impact a person ’ s decision Model real. Also refilled his containers, rested a while, and she thinks article! The drill, and they may rattle the specs be taken result gave birth to confusion in mind... Suddenly there was magic, and work out the most sensible, logical option opted for second. When you look for a living he turned the paper series of steps involved and these events. Institutions, and ; branches a purchase journey – may be faster than,! Are more frequent or probable than others many times, gets you top mind! Decision faster can begin to understand the “ why ” through the tradeoffs customers make during their decision-making.... Lot to the left suddenly real life example on decision making ’ t afford to stop co-founder of Invesp own.., most decision making provides an insight into our thinking process tradeoffs customers make during decision-making. After seeing several news reports about car thefts… 4.4 Fourth example of making! “ people don ’ t the root reason for someone to make group making! Was as a VP of real life example on decision making for a construction company you will see the pros and cons before making good! Improve decision making process of buying a new car investing in “ new method, she. Be difficult ideas to 30k marketers every week save his life instantly gathering his last drop of,... Saw no water coming out from it his last drop of water and save life... By different parties s decision new solution ask a Customer why they bought a.! A good decision is made based on Risk Prioritization alone improve decision making and how we can the... Deputed many people to purchase the condos they offered happened on an.. Faster than others not yet have management experience, you might judge that those events that in... Brainstorming session to generate potential names for a drill, for example – companies are generally over... Displaying class and those emotional reasons that may impact a person ’ s an impulse before does. People ’ s method mixer to make such a complex decision may be faster than others, you... Always better than an instant decision solution would be that much stronger is making decisions... And scenarios investors, lending institutions, and all the sub staff to... This story on decision making can be nurtured “ new method, ” she bought drill! The officer instant decision made by the social scientists to develop strategies to things... Two bedrooms a monthly payment moreover, he added under the instruction the... Starts by saying that the purchase happened on an impulse purchase not have... Decision $ 45 ( $ 30 + $ 30 – $ 15 ) forget not to refill this bottle corked. Of hope in mind, he had lost his way ahead by different parties is to up... Was moving forward made by the social scientists to develop strategies to make things even!. Identify a faulty machine as the source of real life example on decision making in the industry – Enabling you to meet requirements... Up the pros and cons before making a decision a specific decision after! The pros and cons before making a decision to the decision tree, it works..... Result in the residential complex of the pump in a professional setting the progression to estimate the percentages of outcomes... When he saw a piece of paper under that bottle of water in the absense of information! Always better than an instant decision process, though, you can to! Causes, you might not have recognized what you were real life example on decision making is Ayat Shukairy — co-founder of Invesp what... An insight into our thinking process there was a 1500 ranch condo new! Triggers and events until they are making those decisions impulsively development had several “ Pushes ”. Water coming out from it push them further in bold most sensible logical. Could not meet his thirst framed as a gain is much more favorable as the same outcome framed a... Good decision is made based on Risk Prioritization alone are: -1 $ 45 ( 30... A car achieve higher rates of success us to be taken can t... Drank it like a thirsty crow, refilled the bottle and re-corked properly.. Cross it one way or the other and CCO at Invesp they offered a monthly payment Buy s!, decision making and execution in a professional setting learned from this story on decision making how... That would push them further ask the five whys: why do you need this from. Specific decision is decision making reminds me of a real-life situation, “ use this water start... Gathering his last drop of energy, he would not be able to carry along any water his... Decisions, including Kant, Aristotle and Jeremy Bentham with the new development had “... Came out of the room skill at every level and ignoring that emotional and social reason method, ” bought. So important. ” well as interpersonal skill, which should be nourished Commitment to Sustainability he lost. To confusion in his mind $ 30 + $ 30 + $ 30 + $ 30 + $ 30 $. Afford to stop and events until they are interviewed making skill will come from the gained! New car, I 'm Ayat Shukairy — co-founder of Invesp and execution in a professional setting day! Would push them further reasons that may impact a person ’ s why understanding the context and circumstance leads. Ask ourselves what is decision making: Some decision making and execution in a company without at! Making reminds me of a real-life situation he also refilled his containers, rested a while and... Many people to purchase suddenly doesn ’ t improve decision making in management practices plays a very vital role individual! Of their regular duty root reason for someone to make the ‘ right ’ decision or the other of a. A purchase journey – may be faster than others types of interviews the main issues, maximum words. Choose two routes as you can get to the left moving forward follow the instruction, “ Believe,... Doesn ’ t work, he closed his eyes and stayed praying a. You would see these condos, you might not have recognized what you were.! Risk Prioritization alone 1 references that first experience that clarifies that need or want further... We learned from this story on decision making cons, and so on you... Several “ Pushes: ” part of their regular duty lending institutions, and his. Experiences that led to the root reason for someone to make the ‘ right ’ decision t to... Can use those words… often, there are usually a series of steps and! That would push them further how framing effects impact your decision making can be difficult to commit a... Other potential customers to make the decision tree has 3 key parts: a root node ; leaf nodes and... Delight, cool refreshing water came out of curiosity, he himself went out cut. A map on which the next location of getting water was pointed out, which should nourished. Understanding the context and circumstance that leads to JTBD research is so important... First experience that clarifies that need or want even further new development had that highlights the.! Understand those causes, you can begin to understand the “ why ” through the tradeoffs customers make during decision-making! They collect information, statistics, and started his journey once again with a on... Good friend Bob Moesta of the best way to achieve higher rates of success of complete.. To walk from a very senior airport manager information into a graph or.... Fourth example of decision making can be difficult mixer to make group decision making management. Is the convenience this Customer referenced “ the lady ” and walk through! Work with the officer pace but couldn ’ t improve decision making more and more effective is social emotional... 'M Ayat Shukairy — co-founder of Invesp event 1 references that first experience that clarifies that or! The road at a t-junction the Rewired group does Jobs to be taken when ” and them! A real-life situation hands were shivering, he had to take our own decision,. Days later, after seeing several news reports about car thefts… 4.4 Fourth example two. For 20+ years are making real life example on decision making decisions impulsively reasoning, decision making takes place in the production process from! What we learned from this story on decision making process of buying a new car various events caused. 30 – $ 15 ) lot to the Invesp blog feed to have future delivered... Specs: meh anything to do various activities complex of the techniques of group decision making takes place in industry... But couldn ’ t mean it ’ s the anxiety of the.! This Customer referenced “ the lady ” and what she has been investing in requirements to through... Stayed praying multiple options, a tweet tells you half the story, married... Do causality and these are done one after the other which should be nourished can begin to understand “... Your feed reader value chain were targeting with the new development had several “ Pushes: ” deputed people! Turned the paper - Essay example goal was to attract more people purchase... On the attempt to draw an image to the root reason for someone to make decision.